Is Video Really That Important?

Here are some key 3rd party video statistics from groups including Forbes and Internet Retailer.

The big takeaways are:

  1. Video marketing delivers higher engagement rates, higher click-through rates and higher conversion rates.
  2. Video creates more leads and sales (because of the factors in point 1.)
  3. If you’re not using video marketing, you’re losing customers to those who do.

Video and Sales

Visitors who view product videos are 85% more likely to buy than visitors who do not.
Internet Retailer

Video viewing has a powerful impact on sales – 33% of online sales came from the 13% of site visitors who viewed video.
Stores

Video promotion is over 6 times more effective than print and direct mail.
b2bmarketing.net / diodedigital.com

52 per cent of consumers say that watching product videos makes them more confident in online purchase decisions.
Invodo

Video and Exposure

Videos are shared 12 times more than links and text combined.
Simply Measured

92 per cent of mobile video viewers share videos with others.
Invodo

Over 700 YouTube videos are shared on Twitter each minute.
YouTube

Video and Websites

Viewers spend 100% more time on pages with videos on them.
MarketingSherpa

Website visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
Comscre

65% of senior executives have visited a company’s website after watching a video.
Forbes

Video and Social Media

People are most likely to engage with branded content on social media that contains videos.
Performics

Over 1 billion unique users visit YouTube every month.
YouTube

500 years of YouTube video are watched every day on Facebook.
YouTube

1 in 5 Twitter users discover videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it’s worth watching videos tweeted by brands.
Hubspot

Video and Search (SEO)

Video results have appeared in almost 70% of the top 100 search listing on Google in 2012.
Marketing Week

The chances of getting a page one listing on Google increase 53 times with video.
Forrester Research

Videos in universal search results have a 41% higher click-through rate than plain-text results.
Econsultancy

Video and Marketers

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
Social Media Examiner

Video is the top function merchants plan to add to their ecommerce sites over the next 12 months, with nearly 40% planning to add video in 2013/2014.
Multichannel Merchant

76% of senior marketing executives say campaigns that integrate video and email generate higher email click-through rates.
MarketingProfs

Video for Email

Businesses that include video in an email get a 200% to 300% increase in click through rate.
Forrester

When marketers used the word “video” in an email subject line, open rates rose 7% to 13%.
Experian

Emails with video received 5.6% higher open rates than emails without video (based on 800,000 emails sent from GetResponse Pro accounts).
Get Response

Including video in an introductory email reduced the number of subscriber opt-outs by 75%.
Eloqua